In 2011, Travis Omen produced 'I Love RD', causing waves in the local music scene of Red Deer. Controversially getting attention from local newspapers and radio stations as the l (heart) RD symbol appeared overnight, graffiti-stencilled all over popular landmarks around the city. In 2017, the love continued with this follow up release 'I Love Alberta Peace'.

This time, Travis garnered attention, with less graffiti, but more traction through a successful online Kickstarter campaign. Raising over $6500 towards the release of the I Love Alberta Peace project.

Released as a PROJECT TRYBE album, this record served more as a collaborative introduction to the group members, lead by Travis Omen and featuring a curated selection of local Albertan emcees.

Will the 'I Love' saga continue in 2027?